Department of Mass Communication
Following this current era of globalization, which has turned this world into a global village, communication and information generation and dissemination have become very vital. This has created a demand to professionalize the processes of information gathering, arranging, preparing and dissemination of information. The notion of Mass communication, a professional programme in its own identity, was solidified as an international academic discipline in 19200s, following the technological innovations that resulted into radio and television journalism. The 21st dynamic changes including; social, economic, political, cultural and environmental necessitated the emergence of a group of communication and information management professionals, who could inform and educate the masses through radio, TV, news papers and other emerging new media technologies. Since Com munication and information play a pivotal role in development, democracy and governance in the world, Muteesa Royal University decided to embark on the social responsibility of training professional journalists who will transform society, through dissemination of professional and development information.
In this era of liberalization of the media industry in Uganda, several radio, TV stations, print media houses and organizations have been established, which necessitates the gathering and dissemination of quality information to meet the expanding demand from the increasing and more enlightened population in need of information. Mass communication is among the courses with the richest subject matter. It has six major areas of specialization. All these areas are compulsory in the first and second years, but a student can specialize in any of them in the third year. A student can also choose papers of interest across the different areas. The Bachelors degree in Mass communication is a multidisciplinary program that borrows widely from economics, sociology, political science, environmental studies, cultural backgrounds and other contemporary disciplines, so as to meet the current and future communication and information needs of Ugandans in particular, and the world at large. Graduates of BA Mass communication are trained to obtain placements in media organizations, government, development organizations either internationally or in Uganda, or the private sector, as journalists, information officers, public relations officers, advertizing specialists, marketing advisors, etc.
At the same time, students study options from Literature and any international language such as French, German or Swahili.
Like else where in the world today, there is an increasing need in society for trained and professional journalists and media practitioners to transform our society through processes of mass communication. In addition, the liberalization of the media industry in Uganda and the world today, resulted into emergence of several electronic and print media organizations, which must be filled by professional and trained journalists. In the same manner, all commercial, private and government organizations require professionally trained public relations officers and information managers to manage their public relations functions in order to enhance customer satisfaction and utilization of client charters. Along that background, there is an overwhelming demand for this programme, both at degree and diploma levels to cater for mass communication training needs for those people fresh from senior six, and for other information and communication practitioners in media organizations, Non Government Organizations, Community Based Organizations, Government Departments, but with no professional training in mass communication. The press and Journalist Act as well as the Electronic Media Act require every practicing journalist in Uganda to have a Bachelors Degree in Mass communication, or a any other degree, but with a Diploma in Mass communication. The course therefore, will help journalists in Uganda to comply with these cardinal instruments that regulate journalistic work in the country.
Journalism as a profession is a highly dynamic and expanding field of study, where persons engaged in it are constantly inquiring, analyzing, interpreting, discussing, compiling and disseminating information about issues, events, and situations in society.
The course seeks to improve, and standardize training in the Mass communication and journalism profession and career, by providing technical knowledge, skills and attitudes in journalism, equip students with techniques of operating in the media industry in order to practice effectively with a broader knowledge of issues and tools needed in journalism.
Today, there is a few skilled manpower especially at graduate level, in Mass communication. The students of this course will be provided with skills, knowledge and the right attitudes that will enable them to practice responsible and professional journalism, in order to contribute to the social, political and economic transformation of the masses in Uganda and the outside world.
Muteesa 1 Royal University envisages a local human resource, equipped with communication and journalistic professional skills, to contribute towards solutions to local, national and global challenges, through dissemination of required information and development communication.
- To produce graduates who will be able to demonstrate competence in writing news, professional documents, research and effective commercials and advertisements.
- To produce graduates who will be able to promote strategic public relations through building good relationships among organizations and their publics.
- To contribute to the professionalizing of the media industry in Uganda.
By the end of the programme, the students:
- Will have a high level of professional competence in research, analysis, preparation and presentation
- Of news and information to operate effectively in the global communications