Email :   registrar@mru.ac.ug         +256 704-941-363 / +256 434-251-459             Staff portal           Students portal              Graduation List
Email :   registrar@mru.ac.ug         +256 704-941-363 / +256 434-251-459             Staff portal           Students portal              Graduation List

Mass Media Research

This research theme is undergirded by the 17 Sustainable Development Goals (SDGs) (2030 Agenda) that vows “leaving no one behind” by empowering communities to improve their quality of life. It builds on on media research and theory that places information and communication at the heart of sustainable development and socio-economic and political transformation (see Jurgen Habermas’s concept of the public sphere). Underlining the centrality of an informed polity in socio-economic transformation and in the search of a good life, this research theme will explore how the media can enact platforms and congregate publics in the Ugandan public sphere to debate and engage with the SDGs and their related 169 targets, on the one hand. On the other hand, it will examine how the deployment of media theories such as diffusion of innovations, three-step flow of information and knowledge gap hypothesis can usefully reconfigure media practice(s) in the arena of developmental communication. This will serve to decipher the interlinkages between the provision of developmental information and redress of socio-economic, gender inequalities and human rights violations, which are obstacles to socio-economic transformation of agrarian societies in countries like Uganda. More importantly, addressing these inequities that dangerously impinge on the attainment of a good life can aid the transformation of society and ensure development that is sustainable.